How to direct traffic to your site is a question that all marketers spend time contemplating. It’s natural because if you can not drive traffic and have no other method to direct those hordes of potential buyers to your website, surviving on the Internet will be difficult.
You will have noticed that it is a popular topic discussed frequently on the Internet, especially among online entrepreneurs who have online monetary goals to achieve. In other words, you have a website, your landing page is ready and your web form is connected to your autoresponder. Now you need visitors for your new website, but how do you do it?
Here are some useful ideas on how to drive traffic and market your website.
Search engine optimization (SEO)
For people who want to drive more traffic to their websites, it is vital that they know a bit about Search Engine Optimization (SEO). Basically, search engine optimization is using keywords correctly to get your website, blog to rank higher or on the first pages of search engines like Google, Bing, Yahoo, DuckDuckGo etc. Search engine optimization increases the ranking of your site’s page. In short, the more visible your site is, the greater the traffic generated by your site. SEO operates through keywords. Therefore, make sure that your keyword fits into the niche of your website.
Keep in mind that keywords vary in different search engines. That said, from time to time you can do an SEO analysis of your website or blog by using the SEO score. This helps you know if you are making progress or not.
Article marketing makes your site more visible in search engines. This is also an effective way to make your website search engine friendly. It is very similar to writing and publishing on your blog. But, when writing articles, emphasis should be placed on the content of the article.
Backlinks are links that you leave on other sites (usually larger sites) that lead back to your landing page. When creating backlinks, you should check if the sites where you are going to publish your links are similar to yours or at least publish content about your niche. However, to post links, you will need the permission of the webmaster before or you can pay them to do it for you.
Another way to market your website is to make your website easy to navigate. Make sure your contact information is easy to find on your website. If not, potential customers may click to obtain information elsewhere. Also make sure you have a FAQ and review page, so visitors can get information if they are browsing your site. This helps answer queries when you are not available to answer them. In addition, a simple design is better than one that is full of links and ads ‘click here’.
Not all your traffic has to come from a search engine. If done correctly the social media can be a powerful tool to direct traffic to your site. You can build a community of followers who repeatedly visit your site and convert prospects into buyers. Social media can greatly improve SEO and help you with brand initiatives.